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07/11/2003 - Color Me Mine To Open in Sydney, Australia
Press Release Source: Color Me Mine Enterprises, Inc.

Color Me Mine To Open in Sidney, Australia

Friday, July 11, 2003, 5:27 pm PST

NORTH HOLLYWOOD, CA--July 11, 2003—Color me Mine Enterprises, Inc., the world’s leader in the Paint-Your-Own-Ceramics industry, announced today that is has executed its first Franchise Agreement in Australia.

Under the terms of the agreement entered into between Master Licensee for Austral-Asia, Norbetina Group and Eric Chan, the first Australian Color Me Mine will open in Sidney by fall of this year. Additionally, Mr. Chan will have the option to acquire the Master Territory rights for Australia from Norbetina. According to Mr. Chan, “Color Me Mine is ideally positioned to appeal to Australian family’s need for recreation and entertainment involving the arts. Mothers are a strong influence for the education of children and Color Me Mine appeals directly to both markets. We have already located our first sight in Sidney and are looking forward to opening additional studios in the next year.”

Color Me Mine will continue to supply the majority of the ceramic bisque and glaze products, marketing, product and design development, and software systems support while Color Me Mine Austral-Asia will provide the training, local marketing, regional concept adaptation, real estate and leasing assistance and financial report services. Mae Lian Chan and Roger Bartlett, Master Licensees stated, “We are pleased to be able to leverage our Asian market growth with Eric and are poised to support his efforts throughout the region. We have been with Color Me Mine since 1999 and are proud to be part of the Company’s continued growth. Together we should be able to see our dream realized of Color Me Mine as the dominant brand in Asia for Paint-Your-Own-Ceramics.

Michael Mooslin, President and CEO of CMMEI stated, “As the originators of this concept worldwide we appreciate the passion and commitment exhibited by our Master Licensees and our new Australian Franchisee. Eric is ideally suited to bring Color Me Mine to the Australian market and we look forward to many years of growth together."

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Contacts:
Michael Mooslin, President and CEO
Color Me Mine Enterprises, Inc.
5140 Lankershim Blvd.
North Hollywood, CA 91601
Phone 818/505 2100
FAX 818/509 9778
E-mail: mike@colormemine.com
URL: http://www.colormemine.com

Inquires for:
North America, Maria Baker, maria@colormemine.com
Australia & New Zealand: Norbetina Group, Mei Lian Chan, meichan@pacific.net.sg
Japan: Kazuaki Baba, baba@pej.co.jp
Philippines: Emma Reyes-Pante, catalina@zpdee.net
Singapore, Malaysia, Indonesia, Thailand: Norbetina Group, Mei Lian Chan, meichan@pacific.net.sg
South Korea: CMMKorea, Heung and Sulhee Kim, colormemine@hotmail.com
The Benelux, Germany, Austria and Switzerland, Caroline van Maarseveen, cvmaarseveen@planet.nl
United Kingdom/Ireland: CMMUK, David Berger, david@colourmemine.com


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